LORI WHITE IS A UX COPY WRITER AND CONTENT DESIGNER BASED IN NYC/STL

I design content to build on data and move the needle for large legacy online apps, website and more. I work with clients large and small, full time and part time, to accomplish their business and creative goals — from improving UX, naming products and companies, to creating a brand and a content strategy people actually read.

• I direct video-first marketing growth campaigns for brands

• I’ve co-directed promos and shorts for Academy Award nominees

• Created and directed promotional vids for tech startups.

• Written and directed a short film starring Cameron Diaz’s body double.

• Co-written a satirical short featuring a SHOWTIME star.

I also once ghostwrote tweets for Judd Apatow. True story. Ask about it.

• From concept to execution video-first branding for emerging candidates and political movements.

Promo and Commercial reel below.

Watch my video and content work in its longer forms over here.

As the founder and creative director of multiple platforms, movements and creative content initiatives, I'm always testing the freshest ideas about growth, marketing and storytelling for clients.

ideas can be Real things. To stay ahead of the algorithm changes, and the evolving media and marketing landscape, my philosophy is to get ideas in the real world, so I can get real results to pass onto my clients. ThESE Are some of my favorite projects, past and present.

Copywriting and Content Direction on Snips.ai’s Intro to AI, a masterful microsite that explains the mystery and magic of AI in headlines and need-to-know blurbs.

UX Copywriter for Snips.ai’s Capsule, a pilot project (and Product Hunt favorite!) that was the first app to use Snips’ proprietary private artificial intelligence.

Copywriting, creative and video direction for the American release of Taika Waititi’s “Boy” — including 360 management of its American Release, which became Kickstarter’s first 6 figure movie fundraise.

Creative and video direction for Curious Elixirs — concepting, editing, producing and directing their highest performing social media ad, What Its Like When You’re Not Drinking.

Co-founder of Cool People for HIllary, featured in the New York Times.

I'm the founder of the American Neighbor's Pen Pal Project (We pair urban kids with rural pen pals --- 2,000 kids matched and counting) 

I'm co-founder of "Who Should I Cheer For Today?" - a resource and newsletter celebration of cheer-worthy athletes

I'm host and creator of "Won't You Be?" — a podcast that explores the neighborly lessons of Mr. Rogers. We've just launched our teaser ... more episodes in the Fall.

Founder of SaveDaptone.com, quite possibly the world's first micro-donation crowdfunding site, something I hand coded in ancient HTML in 2009 just to see if I could help out a friend using the internet. (I could.)  

If you meet a "content person" and they don't have 500 projects  that they're testing in real life, then you have not met a content person. Pass go and then come talk to me.